A useful starting point.
We ask about your goals, audiences and recurring work, then help you choose a manageable first task. Clear priorities give the technology a job worth doing.
THE HUMANS / THE PEOPLE BEHIND THE PROMPTS
Meet the humans.
Yes, real ones.
Experienced minds. Creative instincts. A very human interest in getting things right.
We’re Rob and Sam Lovegrove. The Human Standard brings more than 30 years’ experience across marketing, communication, digital and creative work to the businesses putting AI to use today.
30+ yearsof industry experience
Queensland basedwith a global outlook
Made for SMEswherever you do business
THE HUMAN PART IS THE POINT
Good tools help.
Good judgement makes them useful.
Small and medium-sized businesses have plenty to do. Planning the next campaign. Keeping customers informed. Finding the words, the idea or the time. We bring experienced marketing and creative thinking to those everyday challenges.
We start with your business, organise the knowledge that makes it distinctive and shape AI agents and skills around useful jobs. Then we help review and refine agreed work, so your brand and your business stay at the centre of it.
MEET ROB
Strategy. Context.
The right questions.
Rob works at the intersection of communication, digital strategy and data. His international career spans marketing, PR and advertising, with leadership experience in agencies and at board level, including executive responsibilities at Rowland.
He has worked with brands including Brisbane Airport, McDonald’s and Vodafone, as well as all three levels of Australian government. His experience covers brand positioning, campaigns, issues management and evaluation: understanding the situation, finding the useful insight and deciding what to do next.
Rob has also co-authored academic research on AI influencers and guest-lectured at the University of Queensland on data-led communication. At The Human Standard, that curiosity meets a practical question: how can this help your business do better work?
THE HUMAN CONTRIBUTIONTurning a complicated brief into a clearer direction and a practical next step.
More about Rob (opens in a new tab)MEET SAM
Creative instinct.
A considered finish.
Sam brings creative direction, brand thinking and a strong sense of how work gets delivered. Her experience leading teams in complex, public-facing environments has shaped an approach that combines imagination with structure.
As Creative Director of our boutique creative and communication agency, she oversees work from brand creation through to implementation, including print materials and digital design. Her experience spans financial services, engineering, real estate, activewear and artisan food and beverage brands.
Sam takes time to understand the people behind a business and the connection they have to their brand. That care carries into the detail: how an idea looks, how it feels and how consistently it shows up. At The Human Standard, she helps keep creative work purposeful and true to the business it represents.
THE HUMAN CONTRIBUTIONConnecting a good idea with the care, consistency and detail that bring it to life.
More about Sam (opens in a new tab)
WHAT YOU GET WITH THESE HUMANS
Experience in the room.
People in your corner.
A feel for your brand.
Your voice, knowledge and standards shape the setup. We bring both strategic and creative judgement to how that context becomes useful work.
A conversation that continues.
Paid support includes agreed human review and practical advice. We help refine the work and the instructions behind it as your priorities develop.
QUEENSLAND ROOTS / WORLDWIDE REACH
Close to your business.
Wherever it is.
We’re based in Queensland, Australia, and work with small and medium-sized enterprises around the globe. A shared brief, a video call and a clear way of working can bring us into your team, wherever you’re based.
From a local maker or growing retailer to an established service business, we shape the support around your priorities, your people and the way you work.
THE BROADER PICTURE
Small-business focus.
Broader corporate experience.
The Human Standard brings our experience to SMEs making practical use of AI. Our wider work in corporate, government and professional services sits with Rob Lovegrove Consulting.
Explore the broader team experience, services and projects at roblovegrove.com.
Visit Rob Lovegrove Consulting (opens in a new tab)LET’S TALK, HUMAN TO HUMAN
Tell us what’s
on your plate.
Bring the recurring job, the half-formed idea or the question you haven’t quite worked out how to ask. We’ll help find a useful place to start.
Meet your next step